Music Video Musings: Gorillaz - Clint Eastwood

So, even before the Gorillaz came out, I was a fan of Jamie Hewlett, and the strange words he loved to craft.

Tank Girl was on TV alot, and I heard it was based on a comic, and I forget how I got some issues of it, but I knew Hewlett could breath life into character in some fun ways.

So I was excited to see Gorillaz come out with this video, and I spent plenty of time poking around the flash enabled Kong Studios, and enjoying the music.

I think this music video did several clever thing in establishing the band, and now I will mention them in no particular order;

• featuring gorilla in the video helped ensure that when ever any one mentioned the video they could say "the one with the gorillas in it" which is effective marketing/name recognition proliferation.
• I think the cartoony aspects where used in a way that let there be darker content, more slap stick, and some stylish things like 2d's shadowed profile.
• It's a simple but effective intro to the nature of each character, which as the seminal work of this real fake band is good marketing.
• The animation allowed the characters and the visual elements to really play along side the music.
• the animate also allowed larger than life character like the ghost of Rustle's friend and the gorllia zombies to come into play, and for the team making it to use some fun shot composition.

It's nice to see the band still going strong after 20 years, I hope they keep at it.

Thanks for reading, tty'alll.